2010年5月27日 星期四
2010年5月26日 星期三
2010年5月12日 星期三
記得星期五要上課
各位親愛的同學：
大家各奔東西，
忙碌了一陣子的期中考和各課程的期中報告或作業，
想必累翻了吧。
提醒各位同學這星期五下午１：１０帶著各位的想法，
到課堂上和我討論。
我也會和同學分享我這次到日本的收穫。
范成浩
大家各奔東西，
忙碌了一陣子的期中考和各課程的期中報告或作業，
想必累翻了吧。
提醒各位同學這星期五下午１：１０帶著各位的想法，
到課堂上和我討論。
我也會和同學分享我這次到日本的收穫。
范成浩
Stay Hungry. Stay Foolish.
又是一篇分享的文章，他是賈伯斯的演講內容，希望有蘋果迷可以看在賈伯斯的面子上好好的讀一下。
這是一篇我在英國讀書的好友寄給我的文章，雖然我的英文閱讀能力只有幼幼班的程度，但我還是把它看完了。
如果你累了，失去動力了！相信這一篇會是讓你打起精神往前奔馳的一篇佳作！希望大家可以用心閱讀，雖然根本堂課的專案沒有直接相關，但我相信，這對各位都會有不錯的助益。
'You've got to find what you love,' Jobs says
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
是否你也曾對眼前的岔路躊躇？
是否你也選擇不被看好的路走？
是否你無法因循著別人的期待往前？
但試問，這些人了解你嗎？這些人是神是佛嗎？
曾經跌倒的人啊！曾經沉淪的人啊！
請你相信冥冥之中的安排，人生的每一個階段都有它特殊的意義，我們只需要虛心的感謝每一個事件的降臨，並用心品嘗...
眼前的石頭，它們其實都不是障礙，它們是你往前的墊腳石...
Eileen
這是一篇我在英國讀書的好友寄給我的文章，雖然我的英文閱讀能力只有幼幼班的程度，但我還是把它看完了。
如果你累了，失去動力了！相信這一篇會是讓你打起精神往前奔馳的一篇佳作！希望大家可以用心閱讀，雖然根本堂課的專案沒有直接相關，但我相信，這對各位都會有不錯的助益。
'You've got to find what you love,' Jobs says
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
是否你也曾對眼前的岔路躊躇？
是否你也選擇不被看好的路走？
是否你無法因循著別人的期待往前？
但試問，這些人了解你嗎？這些人是神是佛嗎？
曾經跌倒的人啊！曾經沉淪的人啊！
請你相信冥冥之中的安排，人生的每一個階段都有它特殊的意義，我們只需要虛心的感謝每一個事件的降臨，並用心品嘗...
眼前的石頭，它們其實都不是障礙，它們是你往前的墊腳石...
Eileen
2010年5月3日 星期一
克里斯史密斯：創意來自感動力
2010/05/02
克里斯史密斯：創意來自感動力
天下雜誌
英國的音樂產業，出口的淨收益比英國鋼鐵工業還要高。
英國音樂人組成的工會，規模比英國煤礦工人工會還要大。
來自英國的優質設計，隨處可見。目前全球生產每一輛車的原型中，都有英國皇家藝術學院學生或畢業生的創意。香港國際機場、香港j豐銀行總部、德國國會大廈，都出自英國建築大師諾曼．福斯特（Norman Foster）手筆。
為什麼這個島嶼古國，成為領導世界的創意之都？
英國政府的政策，為蓬勃發展的文化創意產業，舖好一層沃土。一九九七年入閣擔任文化部長的克里斯．史密斯（Chris Smith），就是幕後功臣。
現在台灣政府喊得震天價響的文化創意產業，英國的工黨政府早在九年前便大力提倡。九○年代中期開始，「酷不列顛」（Cool Britannia）運動蔚然成風，英國政府用「酷」重新行銷英國的國家形象。史密斯是文化創意產業的定義者，也是喚醒政府重視文化創意產業的第一人。
在四年任內，史密斯確保文化預算增加八○％，並改革國家樂透彩，在預算吃緊時，爭取二百萬英鎊（約一億一千萬台幣）的國庫額外補助，讓人們可以免費參觀博物館、美術館。
科學態度 文化熱情
當時，「文化創意產業」是人人琅琅上口、卻涵義不清的時髦名詞。醉心英國浪漫詩人華茲華斯（Wordsworth）的史密斯，上任第一件事，卻是以科學精神，著手調查文化創意產業中每項類別的產業規模、就業狀況、與年營收額，不僅清楚定義創意產業，更以數據佐證文化創意產業的經濟價值。
他任內出版兩次《文化創意產業圖錄報告》，許多數據描繪出一個故事：文化創意產業已儼然長成英國的經濟小巨人。早在五年前，英國文化創意產業年總收入超過一千億英鎊（約五兆六千億台幣），雇用一百三十多萬人，出口總值與日俱增。圖錄在手，史密斯說服工黨政府，創意產業可能正是英國經濟成長的動力與財富之源。
為了找出政府在創意產業可以施力的方向，史密斯成立「文化創意產業小組」，邀請創意界的翹楚，如時尚設計師保羅．史密斯(Paul Smith)、「火戰車」（Chariots of Fire）的製片大衛．帕德曼（David Puttman）、披頭四的唱片製作人喬治．馬汀(George Martin)，將他們與各部會首長帶到同一個討論桌。往往，官員們乾脆闔起卷宗，與創意家辯論文化政策。經過小組討論的抽絲剝繭，史密斯找出英國政府的三個方向：教育體系的支援、智慧財產權的保護、資助年輕創意家。
這位曾經手握一兆多英鎊預算的前文化部長，如何抓住明確的施政主軸？這位英國創意產業的催生者，對台灣有什麼建言？
文化創意產業主要有三個定義。首先，這個產業的原物料是人——人的心智、技術、靈感。其次，這個產業的經濟價值萌芽於想像力豐富的個人，像是建築、出版、電影、音樂、設計、電腦軟體、電玩遊戲、表演藝術等。第三，這個產業的產品，並不一定是可見可觸的物體，而是使我們興奮、感動、或娛樂、吸引我們的一個「東西」。在文化創意產業，資產不是來自大地，而是來自腦袋。
台灣有很長一段時間，經濟實力建築在優異的製造能力上。但我感覺，以經濟表現來說，台灣這方面的能力逐漸被削平。文化創意產業值得台灣耕耘，為台灣未來挹注經濟成長動能。
政府在思考如何扶植文化創意產業之前，必須先知道自己到底在說些什麼。除了確切描繪出每個創意產業的規模，我們也希望能找出障礙所在：是什麼阻礙了這個產業的發展？有沒有政府可以幫忙的地方？因為，政府介入並不會自動幫忙這個產業。有些文化創意產業，不論有沒有政府的幫忙，都能自力更生，不斷發展，他們最不想要的就是政府干預。但有些文化創意產業，卻希望有政府能在融資、教育體系支援、或是智慧財產權保護上幫個忙。你必須清楚地辨別，哪些領域是需要政府協助的。
我們找出了幾個政府應該施力的方向。第一個是教育。學校上課時，應多花時間在藝術、音樂、舞蹈、戲劇上，就像學校強調數學、經濟、語言一般。很重要的是，我們必須確保教育體制內，創意科目仍然活躍。我們也必須確保，讓那些想去時尚學校、設計學院、電視電影學院、舞蹈或戲劇學校的學生，都能如願上學。若問我對台灣教育有何建議，那就是，千萬別忘記在教育體制內煽起孩子們創意的火燄。嚴格控管、硬背強記、凡事形式化，都會扼殺創意。
另一個政府應該幫忙的領域，是智慧財產權的保護。對這個產業來說，智慧財產比商品來得重要，這個產業的經濟價值就在智慧財產之中，可能是一段音樂，一場表演，或一套軟體，除非創作者能確保其創作價值被保護，不然的話，整個文化創意產業將會崩解。在今日的數位世界，輕擊滑鼠的瞬間，就能傳送和使用智慧財產，政府實在有必要建構出一個法規架構，與其他國家達成國際協議，讓數位科技變成文化創意產業的機會，而非威脅。
第三個我們找出的領域，就是如何讓小型的創意產業生存下去。尤其是在住宿與展覽空間上。在倫敦，房租、物價都很高，年輕的創意創業家要找到可負擔的住宿和工作室，不是件簡單的事，這是文化創意產業遇到最多困難的地方，也是市政府該扮演自己角色的時候。市政府應該將倉庫類型的處所，改建成工作室，並以創意創業家能負擔的租金出租，加上某種程度保障他們的工作。現在英國的哈立法克斯與伯明罕就提供處所，讓創意創業家群聚，自然形成聚落。
這三個領域，是英國政府找出協助文化創意產業的方式。
政府要做一個平台
我想我給台灣的建議之一是，不要試圖包山包海、什麼都做，不要想要在每一個文化創意產業有卓越的表現，找出你們有機會成為世界頂尖的領域，然後集中力量去做，這才是最能充分發揮潛力的策略。
政府不應該太過努力去介入這個產業，商業與文化活動之間的綜效會自動產生。政府不是去命令、支配這個產業，政府不應該告訴文化創業家他們應該做什麼，不是去決定文化創意產業的內容，或是引領產業方向；政府要做的是一個平台，讓文化創意產業自然開花結果。
你們有一個非常活躍、多元的文化，你們應該引以為豪，在你們的傳統上耕耘，台灣是一個發展文化創意產業的沃土。只要走一趟故宮博物院，就知道你們的優勢在哪裡。要有企圖心，運用你們的優勢。
本文由天下雜誌提供
http://lifestyle.msn.com.tw/ViewA7990.aspx
這篇文章與大家分享，祝福大家能夠找到自己那一份感動！
Eileen
克里斯史密斯：創意來自感動力
天下雜誌
英國的音樂產業，出口的淨收益比英國鋼鐵工業還要高。
英國音樂人組成的工會，規模比英國煤礦工人工會還要大。
來自英國的優質設計，隨處可見。目前全球生產每一輛車的原型中，都有英國皇家藝術學院學生或畢業生的創意。香港國際機場、香港j豐銀行總部、德國國會大廈，都出自英國建築大師諾曼．福斯特（Norman Foster）手筆。
為什麼這個島嶼古國，成為領導世界的創意之都？
英國政府的政策，為蓬勃發展的文化創意產業，舖好一層沃土。一九九七年入閣擔任文化部長的克里斯．史密斯（Chris Smith），就是幕後功臣。
現在台灣政府喊得震天價響的文化創意產業，英國的工黨政府早在九年前便大力提倡。九○年代中期開始，「酷不列顛」（Cool Britannia）運動蔚然成風，英國政府用「酷」重新行銷英國的國家形象。史密斯是文化創意產業的定義者，也是喚醒政府重視文化創意產業的第一人。
在四年任內，史密斯確保文化預算增加八○％，並改革國家樂透彩，在預算吃緊時，爭取二百萬英鎊（約一億一千萬台幣）的國庫額外補助，讓人們可以免費參觀博物館、美術館。
科學態度 文化熱情
當時，「文化創意產業」是人人琅琅上口、卻涵義不清的時髦名詞。醉心英國浪漫詩人華茲華斯（Wordsworth）的史密斯，上任第一件事，卻是以科學精神，著手調查文化創意產業中每項類別的產業規模、就業狀況、與年營收額，不僅清楚定義創意產業，更以數據佐證文化創意產業的經濟價值。
他任內出版兩次《文化創意產業圖錄報告》，許多數據描繪出一個故事：文化創意產業已儼然長成英國的經濟小巨人。早在五年前，英國文化創意產業年總收入超過一千億英鎊（約五兆六千億台幣），雇用一百三十多萬人，出口總值與日俱增。圖錄在手，史密斯說服工黨政府，創意產業可能正是英國經濟成長的動力與財富之源。
為了找出政府在創意產業可以施力的方向，史密斯成立「文化創意產業小組」，邀請創意界的翹楚，如時尚設計師保羅．史密斯(Paul Smith)、「火戰車」（Chariots of Fire）的製片大衛．帕德曼（David Puttman）、披頭四的唱片製作人喬治．馬汀(George Martin)，將他們與各部會首長帶到同一個討論桌。往往，官員們乾脆闔起卷宗，與創意家辯論文化政策。經過小組討論的抽絲剝繭，史密斯找出英國政府的三個方向：教育體系的支援、智慧財產權的保護、資助年輕創意家。
這位曾經手握一兆多英鎊預算的前文化部長，如何抓住明確的施政主軸？這位英國創意產業的催生者，對台灣有什麼建言？
文化創意產業主要有三個定義。首先，這個產業的原物料是人——人的心智、技術、靈感。其次，這個產業的經濟價值萌芽於想像力豐富的個人，像是建築、出版、電影、音樂、設計、電腦軟體、電玩遊戲、表演藝術等。第三，這個產業的產品，並不一定是可見可觸的物體，而是使我們興奮、感動、或娛樂、吸引我們的一個「東西」。在文化創意產業，資產不是來自大地，而是來自腦袋。
台灣有很長一段時間，經濟實力建築在優異的製造能力上。但我感覺，以經濟表現來說，台灣這方面的能力逐漸被削平。文化創意產業值得台灣耕耘，為台灣未來挹注經濟成長動能。
政府在思考如何扶植文化創意產業之前，必須先知道自己到底在說些什麼。除了確切描繪出每個創意產業的規模，我們也希望能找出障礙所在：是什麼阻礙了這個產業的發展？有沒有政府可以幫忙的地方？因為，政府介入並不會自動幫忙這個產業。有些文化創意產業，不論有沒有政府的幫忙，都能自力更生，不斷發展，他們最不想要的就是政府干預。但有些文化創意產業，卻希望有政府能在融資、教育體系支援、或是智慧財產權保護上幫個忙。你必須清楚地辨別，哪些領域是需要政府協助的。
我們找出了幾個政府應該施力的方向。第一個是教育。學校上課時，應多花時間在藝術、音樂、舞蹈、戲劇上，就像學校強調數學、經濟、語言一般。很重要的是，我們必須確保教育體制內，創意科目仍然活躍。我們也必須確保，讓那些想去時尚學校、設計學院、電視電影學院、舞蹈或戲劇學校的學生，都能如願上學。若問我對台灣教育有何建議，那就是，千萬別忘記在教育體制內煽起孩子們創意的火燄。嚴格控管、硬背強記、凡事形式化，都會扼殺創意。
另一個政府應該幫忙的領域，是智慧財產權的保護。對這個產業來說，智慧財產比商品來得重要，這個產業的經濟價值就在智慧財產之中，可能是一段音樂，一場表演，或一套軟體，除非創作者能確保其創作價值被保護，不然的話，整個文化創意產業將會崩解。在今日的數位世界，輕擊滑鼠的瞬間，就能傳送和使用智慧財產，政府實在有必要建構出一個法規架構，與其他國家達成國際協議，讓數位科技變成文化創意產業的機會，而非威脅。
第三個我們找出的領域，就是如何讓小型的創意產業生存下去。尤其是在住宿與展覽空間上。在倫敦，房租、物價都很高，年輕的創意創業家要找到可負擔的住宿和工作室，不是件簡單的事，這是文化創意產業遇到最多困難的地方，也是市政府該扮演自己角色的時候。市政府應該將倉庫類型的處所，改建成工作室，並以創意創業家能負擔的租金出租，加上某種程度保障他們的工作。現在英國的哈立法克斯與伯明罕就提供處所，讓創意創業家群聚，自然形成聚落。
這三個領域，是英國政府找出協助文化創意產業的方式。
政府要做一個平台
我想我給台灣的建議之一是，不要試圖包山包海、什麼都做，不要想要在每一個文化創意產業有卓越的表現，找出你們有機會成為世界頂尖的領域，然後集中力量去做，這才是最能充分發揮潛力的策略。
政府不應該太過努力去介入這個產業，商業與文化活動之間的綜效會自動產生。政府不是去命令、支配這個產業，政府不應該告訴文化創業家他們應該做什麼，不是去決定文化創意產業的內容，或是引領產業方向；政府要做的是一個平台，讓文化創意產業自然開花結果。
你們有一個非常活躍、多元的文化，你們應該引以為豪，在你們的傳統上耕耘，台灣是一個發展文化創意產業的沃土。只要走一趟故宮博物院，就知道你們的優勢在哪裡。要有企圖心，運用你們的優勢。
本文由天下雜誌提供
http://lifestyle.msn.com.tw/ViewA7990.aspx
這篇文章與大家分享，祝福大家能夠找到自己那一份感動！
Eileen
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